At the time of optimising any website or blog, we focus on two main parts of SEO. One is on page optimisation, and the another is off page optimisation. In this post, I will give a detailed description of the on-page SEO techniques, by which you can come and stay on the 1st page of google.All of us knows that, in on page SEO, we make our blog search engine friendly by doing internal blog setups and optimising blog title tags, meta tags, keyword research, sharing quality content are the main parts of on page SEO. When you can setup these things entirely, you can think that on page optimisations is 100% complete.
Why should we do On Page Optimisation?
As, search engines are mainly a kind of software, like humans they can’t do anything by themselves. They work on human’s commands. So if you are unable to give them your commands correctly, they will ignore you(your blog). So you have to do perfect on page SEO to give them correct commands about your blog. If you can finish all on page SEO(s) correctly, only then you can expect to be on 1st page of google. Now I am describing some very important on page SEO terms that can bring your posts on the 1st page of google.
1. Quality Content
A content of a brilliant blog can be on the top of a search result without any search engine optimisation. Only for its quality. And with quality content, if one can do proper SEO, then he/she have to take no tension to get enough traffic on his/her blog. For this, there is a proverb called ‘A Brilliant Content Is The King of All SEO’. If you can regularly share something new and unique which is new on the internet, then it can be on the 1st page of google without any SEO.
2. Optimised Blog Post Title
80% of search engine traffic comes depending on blog post titles. The title is a short description of the whole content. No doubt, the title is the king of all SEO, but overall content depends on its title. If one can give an attractive title matching with his/her content, then he/she can do all post internal on page SEO without any hassle. A well optimised, beautiful post title is able to attract the focus of any search engine robots.
3. Optimized Meta Description Of Blog Posts
Now, the meta description is the most important among all meta tags. Because after blog post title, search engine bots pays their attention in the meta description. When we search anything on a search engine, it looks for the entered keywords in post titles and meta descriptions and shows the results. So try to include all relevant keywords in the meta description. I have seen many bloggers who don’t pay any attention to the meta description field and they fill the field by just copy-pasting the post title in it. In this case, meta description doesn’t issue any different importance for search engine bots.
As a well-structured URL is easy to understand for humans, it can also attract search engine bots. Give a well-structured permalink in every post according to the subject of the posts. Try to include all relevant keywords in post permalinks. As an example, say you have written a post on ‘How to upgrade Android Version’. If you put ‘post1.html’ as its permalink then search bots can’t guess anything about the subject of your post. So, you have to put ‘how-to-upgrade-android-version.html’ or ‘android-version-upgradations-process’ as its permalink. From this two permalinks, search bots can understand about the topic of this post.
5. Well Placed Heading Tags
Important heading tags are commonly coded using H1, H2, H3 and H4 tags. These heading tags also bring importance to the search engines. When you are writing any post, the most important heading tag is there in an H1 tag. According to search bots, H1 tag is the most important tag than any others.
When you are publishing any new post, try to interlink some pre-published relevant posts in it and use relevant keywords as anchor text. By this technique, you can catch your visitors for more time in your blog and you can reduce bounce rate. But don’t link any irrelevant posts. It can be judged as spam by search engines. So link posts which have the same or relevant keywords.
This process is called backlink making. And as we build it on other blogs/websites(not on our blog), it is called external backlink. Try to make dofollow backlinks with other quality blogs related to your niche. It can give you some visitors (not huge) and it can also grow your rankings which will help you to stay on the first page. Remember, dofollow backlinks are very important to increase your ranking.
8. Well Optimised Images
Images are also important for every post of the blog. A single image can explain 1000 words. But to come on the first page, you have to well optimise your images for search engines. Excepting this, images are very important for image search engines like google image. If you make your images search engine friendly, then you can get visitors from image search engines only for your images. Optimise your images using Alt tag and title tag. Include relevant keywords in alt and title tag.
9. Keyword Density
Sometimes new bloggers create great content, but for high keyword density, they lose their visitor. So don’t put one keyword again and again. By this, your post can be an attractive one. Highlight important words using Bold, Italic and various suitable colours. These all can attract blog readers.
In this post, I have tried to give a simple but effective concept about on page SEO. If you follow these techniques, then you can get enough traffic from search engines and be on the 1st page of google. If you have any question, then you can leave a comment below. I will try to respond as soon as possible. Thanks.